Whitehall Printing of Naples Florida
Tel: 1-800-321-9290



As your printing partner, we believe that it is our role to arm you with easy-to-understand answers to your book printing and publishing questions. This section, along with our Helpful Tips, is designed to do just that. If you can't find an answer here, please do give us a call or send an e-mail. We're here to help any way we can.

Customer Service/Prepress FAQ's


There are three numbers you may want to include on your cover in a scannable, barcode format:

  1. ISBN - International Standard Book Number

  2. Book Price

  3. UPC - Uniform Product Code

The ISBN is a universally recognized, 13-digit identification number, comprised of five parts. The first part is a “978” prefix. The second part identifies the national or geographic grouping of publishers. The third part identifies the publisher. The fourth part identifies the particular title or edition of a title. And the fifth party is called the “check digit,” which is a single digit number that validates the ISBN.

Administered in the U.S. by R.R. Bowker, ISBN’s are issued in blocks of 10. While publishers are not required to obtain ISBN’s, distributors and most book stores will not accept a book without one.

ISBN Application Process.

You may also request an “add on” or “extension” so that the price of your book will appear in scannable barcode format just beside the ISBN.

UPC: Books that sell in mass quantities benefit from a Universal Product Code. Some bookstores require or strongly urge that you place a UPC bar code on a book’s cover. For more information, see UPC.

Barcodes most often appear on the bottom right hand corner of the back cover. Once you apply for an ISBN or UPC and provide these numbers to us, we are able to digitally generate the scannable barcode and place it on your cover for a minimal fee. We also accept bar codes on film, positive prints, or digital files.

Color Separations

For offset printing, the four ink colors must be separated out into Cyan, Yellow, Magenta and Black plates.

Digital Submissions

When you submit your project to us in the form of electronic files, we request that you accompany your text and cover files with the following elements:

Fonts: A font is a set of characters in a particular typeface. Please submit a font file for each font that you used in your project, including those found in graphics. Customers using Adobe Type 1 Fonts should send both screen and printer fonts for each typeface that they used.  See Font Tips.

Remember to include a separate font file for every style (bold, italic, etc.) of font used. As an example, to bold a Times New Roman font, choose the “Times New Roman Bold” font, rather than the “bold” attribute from a toolbar. Stylized fonts may default to the plain font, disregarding the style attribute.

Linked Graphics: Include all linked graphics in your submission. Save scans/halftones at 300 dpi, and line art at 1200 dpi. See Scanning Tips. Cover graphics should be saved in either CMYK or spot color, as a TIFF or EPS file. See Color Printing Tips.

Dummy of your final version: Our prepress specialists will use this dummy to make sure all fonts and graphics appear as they should and that the text flows correctly.

Digital Submissions Form: This checklist, which you may download here, is designed to remind you of all the required elements. We also ask that you submit the completed form along with your materials, because it will help us efficiently assess your needs.

And remember… As you prepare your materials for submission, be sure to call your customer service representative should you have any questions whatsoever. We are here to help!

We currently offer the following electronic capabilities:


  • Macintosh
  • IBM-compatible PC

Applications and Other Formats

(earlier versions also acceptable)

For Text

  • Quark 9
  • PageMaker 7.0
  • PDF—Acrobat Distiller
  • InDesign CS6
  • Converting Word to Pdf instructions
  • Postscript Files from Windows applications (including Word)
  • Postscript files from Macintosh applications

For Covers

  • Quark 9
  • PageMaker 7.0
  • Freehand MX
  • Illustrator CS6
  • Photoshop CS6
  • Corel Draw X3
  • InDesign CS6
  • PDF (call Customer Service for assistance)


  • USB thumb drives
  • DVD / DVD +/-R / RW

For best results, follow these suggestions.


Extend bleeds ¼” beyond the trim. Include all linked graphics in either CMYK or spot color, and save them as TIFF or EPS files. Save scans/halftones at 300 dpi. Save line art at 1200 dpi.

Text Pages

Include all linked graphics, as well as any fonts used within those graphics. Margin must be no less than 1/4 inch. Save scans/halftones at 300 dpi. Save line art at 1200 dpi.

Dots Per Inch

DPI is used to describe the resolution number of dots per inch in a digital print and the printing resolution of a hard copy print dot gain, which is the increase in the size of the halftone dots during printing. This is caused by the spreading of ink on the surface of the media.

Up to a point, printers with higher DPI produce clearer and more detailed output. A printer does not necessarily have a single DPI measurement; it is dependent on print mode, which is usually influenced by driver settings. The range of DPI supported by a printer is most dependent on the print head technology it uses. A dot matrix printer, for example, applies ink via tiny rods striking an ink ribbon, and has a relatively low resolution, typically in the range of 60 to 90 DPI (420 to 280 µm). An inkjet printer sprays ink through tiny nozzles, and is typically capable of 300–720 DPI.[2] A laser printer applies toner through a controlled electrostatic charge, and may be in the range of 600 to 2,400 DPI.

The DPI measurement of a printer often needs to be considerably higher than the pixels per inch (PPI) measurement of a video display in order to produce similar-quality output. This is due to the limited range of colors for each dot typically available on a printer. At each dot position, the simplest type of color printer can either print no dot, or print a dot consisting of a fixed volume of ink in each of four color channels (typically CMYK with cyan, magenta, yellow and black ink) or 24 = 16 colors on laser, wax and most inkjet printers, of which only 14 or 15 (or as few as 8 or 9) may be actually discernible depending on the strength of the black component, the strategy used for overlaying and combining it with the other colors, and if it is even used in "color" mode at all.

Higher-end inkjet printers can offer 5, 6 or 7 ink colors giving 32, 64 or 128 possible tones per dot location (and again, it can be that not all combinations will produce a unique result). Contrast this to a standard sRGB monitor where each pixel produces 256 intensities of light in each of three channels (RGB).

While some color printers can produce variable drop volumes at each dot position, and may use additional ink-color channels, the number of colors is still typically less than on a monitor. Most printers must therefore produce additional colors through a halftone or dithering process, and rely on their base resolution being high enough to "fool" the human observer's eye into perceiving a patch of a single smooth color.


A font is a set of characters in a particular typeface. Examples include Times New Roman, Arial, and Courier.

Fonts are sold by different manufacturers. Adobe® Type 1 Fonts are currently the most reliable for professional printing. They consist of Screen Fonts, used to represent type on screen; and Printer Fonts, used to represent type off a laser printer or imagesetter.

TrueType Fonts, adopted by Microsoft, contain both screen and printer data in one file, sometimes causing unexpected problems during imaging. When used for commercial printing, their results are less reliable.

For a relatively small investment (as low as $50), you can purchase Adobe® Type 1 Fonts for use on either a Macintosh or IBM compatible PC. To achieve a far superior looking book, with reliable results, we strongly recommend that you do just that. For additional information on Adobe Type 1 Fonts, visit their website at www.adobe.com/type.

Customers using Adobe® Type 1 Fonts must send us both screen and printer fonts for each typeface that they use, including those found in graphics. Missing fonts often cause imaging problems, such as the reflow of pages.

Remember to include a separate font for every style (bold, italic, etc.) of font used. (Example: to bold a Times New Roman font, choose the “Times New Roman Bold” font, rather than the “bold” attribute from a toolbar). Stylized fonts may default to the normal font, disregarding the style attribute.

Furnished Film

We can produce books from customer-furnished film.

If you have printed your book at another printer and wish to transfer your film to us for manufacturing, we are happy to help any way we can to ensure that your materials will work on our systems.

Sometimes, the film made at another facility was created at different specifications than the ones we generally use. However, even when our specifications are not precisely met, in most cases, we can find a way to produce your book to your satisfaction.

To that end, we will ask that you provide us not only with the film, but also with any digital files and/or scanner ready copy that was used to create that film—if those materials are available. Any necessary restripping of film is done at no additional cost to you.

Give us a call when you are ready to transfer film to us so that we can fully understand your particular project and plan the best methods for manufacturing your books.


Halftone—A process whereby a photograph is broken up into a pattern of dots of varying size. When printed, the dots of the image merge to the naked eye to give the impression of shades of gray.



The device where the rastered files are sent in order impose pages before transfering onto printing plates or film.


When a lighter color prints over a darker color it is knocked out in order to not have the color changed. It is trapped instead of overprinting.


A margin is defined as a deliberately unprinted space on a page, surrounding a block of text or “print surface.” Headers, footers and page numbers are considered part of the print surface, rather than part of the margin. Margins play an important role in the readability and aesthetics of a book. An adequate margin is also needed to allow for proper trimming and binding of the book.

Perhaps the best way to decide what your margins should be, is to browse various books and mimic the ones that are most pleasing to you. There should be enough white space around the printed area so that the words don’t look crowded. You’ll also want to consider how the margins affect your page count.

We require a ¼ inch minimum margin. If you want the print surface to look centered on the page, we suggest that you make the bind margin 1/8 of an inch larger than the outside margin.

When it comes time to submit your work to us, please print crop marks on your final hard copy, if room is available on the page. (Obviously, if your book is 8.5 x 11 and you print your pages on 8.5 x 11 paper, you will not be able to print the crop marks). If you submit your work in a digital PostScript file, deselect the printing of crop marks before you create your PostScript file.

Pantone Matching

In addition to process-color, we also print using spot colors, as defined by the Pantone Matching System (PMS). Pantone-brand swatch books show several thousand standardized colors identified by number. To learn more about the Pantone system and products, visit their website at www.pantone.com.

Short Print Runs

As many in the publishing industry have discovered, short print runs afford publishers better inventory control. There is less risk of having a dead inventory when you print a short run.

With our quick and reliable turnaround times, you can reprint your book when it begins to sell successfully. Moreover, short print runs let you update the book with each reprinting.

Printing a short run is also a great way to test the marketability of a book at a low cost. What makes us an outstanding choice over copy centers or “on demand” printing is that we are less expensive and produce a better quality book. Our long-lasting binding and dazzling covers will make a much better impression, and that’s important when you’re testing marketability.

Spine Width

To determine the book's spine size, divide the number of pages by the paper's thickness (measured in "pages per inch" or ppi). Our 50# paper is 500 ppi and our 60# paper is 416 ppi. Spine Width Chart


Trim Size

We have developed five standard book sizes, with built-in savings. These sizes are generally the most common trim sizes in bookstores. Special trim sizes, which stray from standard ones, require an extra fee.

Unless yours is a specialty book which requires a unique size or shape, we recommend that you choose a standard trim size, which is commonly accepted and most economical.

Standard Trim Sizes:

  • 8.5” x 11”
  • 7” x 10”
  • 7.5” x 9”
  • 6” x 9”
  • 5.5” x 8.5”

Special Trim Sizes:

  • Must be between 4.75” x 7” and 8.5” x 11”



We offer these binding choices:

Perfect binding:

  • This method, where pages are milled at the spine and glued to its cover, is the most common paperback book.

OpenBAK Eurobind:

  • Our OpenBAK™ Eurobind books feature the clean look of perfect binding with stay open capabilities. This is an ideal option for computer manuals, textbooks, directories, music books, cookbooks … any book you want to stay open … at work or school, by the computer ... at home or traveling

    The pages are glued to each other and not to the cover of the book allowing the book to stay open.

Cover Stock

We offer these cover stock choices, and can print up to 6 colors (on either side):

  • 10 or 12 point, coated one side: Each “point” represents one thousandth of an inch of paper thickness. The coating on the outside allows for clear, color printing.
  • 10 point, coated two sides: Choose this stock to bring an extra degree of clarity and color quality to inside cover printing.
  • 65# smooth uncoated: This is a matte-finish stock.

Four Color Process

This printing technique uses four primary colors (cyan, magenta, yellow, and black) to simulate full-color images. Each color is represented by one piece of film and a separate press plate. By overprinting halftone dots of each of the four colors in varying densities, we can produce a wide range of colors.


The direction of paper fibers. Paper will fold and bind more easily with the grain. To promote the integrity and beauty of our books, we position their spines with the grain. This prevents covers from cracking and allows text pages to lie flat and turn easily.


We insert pre-printed pages, diskettes and CD’s into books. Page inserts may be printed by Whitehall or customer-furnished. Our Customer Service Reps work closely with customers to develop a page-inserting plan which meets each customer’s unique needs, while conforming to our press and bindery specifications. See Inserts Tips.


Book covers play a vital role in selling your book. That's why they must look beautiful and professional. While a good design and crisp imaging are essential, our GBC Lay Flat® Lamination offers a third, invaluable element, making our book covers irresistible.

GBC Lay Flat® Film was designed specifically to negate the effect of curl caused by moisture, so that our covers lay very flat. As an added value, this protective film is highly durable and provides an attractive finish to book covers. Available in both matte and gloss varieties, GBC Lay Flat® Film Lamination is the superior option for book covers…better than UV coating or varnish.

Make Ready

The steps required to set up a printing press, which include plate and ink adjustment, as well as matching the printing to a customer-approved proof. For short runs, make ready costs represent a significant percentage of the total printing cost.


Printing that is correctly positioned on the page is said to be “in register.” Four-color printing is in register, for example, when all four successive colors are aligned, one on top of the other, so that they produce a single image with no color gaps or overlaps.

Sheet-fed Press

Press that prints single sheets, one at a time. We use sheet-fed presses to print book covers and full-color page inserts.


A large press sheet upon which multiple pages have been printed. This sheet is folded and ultimately cut to form a group of book pages. We produce two different signatures, one that has 16-pages, and one that has 32-pages. For this reason, your book’s page count must be divisible by 16.

Text Paper

We use acid free, offset paper for text pages. Our text paper meets the following approximate specifications of opacity (paper density or inability to see through paper), brightness, and pages per inch (paper thickness).

Web Press

A fast printing press into which paper is fed from a continuous reel (web roll). We use web presses to print text pages.




Grants its owner the exclusive right to reproduce the copyrighted work. Copyrighted works include books, newspapers, computer screen shots, cartoons, and photos. We reproduce copyrighted work only with written permission of the copyright owner. See Copyright Tips to learn how to protect your copyrights.


The ISBN is a unique, machine-readable identification number, which marks a book unmistakably. This universally recognized, 13-digit number is divided into the following five parts, each separated by a hyphen:

  1. “978” prefix;

  2. Group or country identifier, which identifies national or geographic grouping of publishers;

  3. Publisher identifier, which identifies a particular publisher within a group;

  4. Title identifier, which identifies a particular title or edition of a title; and

  5. Check digit, which validates the ISBN.

An ISBN should be assigned to each title. Each format or binding (i.e. hardcover, paperback, CD, e-book, etc.) must have a separate ISBN. A new ISBN is required for a revised edition. Once assigned, an ISBN can never be reused.

U.S. publishers should apply for ISBNs with the following agency:

U.S. ISBN Agency

630 Central Avenue
New Providence, NJ 07974
Tel:  877-310-7333
Fax: 908-665-2895
E-mail: isbn-san@bowker.com
Website: www.isbn.org

Their website features an online application, as well as a printable application which you may submit via U.S. mail.

A minimum of 10 ISBNs must be ordered at any one time. Applications are generally processed within 10 business days. For an additional fee, you may request priority processing, which takes 2 business days.

Allow room on the lower back cover to print the ISBN in barcode format, along with the retail price of your book.

We can create this barcode for you.


ISSN (International Standard Serial Numbers)

Issued by the Library of Congress it identifies books published in a series. ISSN Application

Lib. of Congress No.

An essential number if you plan to sell your book to libraries. For info, call LOC’s Cataloging in Publication Division at (202) 707-6345. Library of Congress


A trademark is registered with the U.S. Patent Office and shows ownership of a company’s or product’s symbol or name. To reproduce a trademarked item, we require written permission from the trademark owner.


The Universal Product Code is used in barcode format to identify various goods for sale. For books, the code is called the “Bookland EAN.” Its first three numbers are always “978.” The next 9 digits are the same as the first 9 digits of your ISBN. The last digit is a check number. General merchandise stores, including groceries, require UPCs. If you intend to sell your book in general merchandise stores, you will probably need a Bookland EAN. For more information, visit the Universal Code Council. See also our Barcode Tips.



Freight Estimates

Upon your request, we’ll estimate your expected shipping cost. This is only an estimate, which may fluctuate at the actual time of shipping, when we will know the exact weight of your shipment.

Our estimate represents a “standard delivery.” Standard service is defined as delivery to a commercial business location, curbside. It is also considered a standard delivery when a shipment is held at the trucking company’s terminal, where you may pick it up.

Charges for other services, such as inside deliveries, or residential deliveries with lift gate service, are additional. However, even with these added costs, shipping by common carrier is much less expensive than Federal Fulfillment or UPS Ground.


Inside Delivery

Delivery to your front door, inside your garage or inside your business.


Lift Gate

A lift gate lowers a shipment from the truck to ground/sidewalk level. If your shipment is more than 20 boxes and you wish to receive inside delivery, a lift gate is required.


Residential Delivery

The term “residential” generally applies to private residences, apartments, churches, schools, camps, and other locations not commonly recognized as commercial business locations.



After a shipment leaves our plant, we will call or fax you with the name of the trucking company, your tracking number, the terminal phone number, and an estimated time of arrival. Keep this information handy for tracking purposes.